Founder & CEO, POPxo

An ambitious entrepreneur, Priyanka Gill, Founder & CEO has built the company into a highly data driven media-tech platform that drives over 200 million engagements every month. Priyanka was ahead of the market in spotting the big gap in female-focussed content.  She created POPxo as a safe and empowering destination for women users. Today, over 14 million women log over 3 million active hours on all POPxo platforms in a month. POPxo videos alone garnered over 150 million video views in March. POPxo has become the voice for Indian women. In June 2017, Priyanka recognised the need to bring individual influencers on to a single platform for brand positioning and marketing.

She launched Plixxo, India’s largest influencer marketing platform with over 26,000 influencers.

Launched in July 2017, Plixxo is a marketing platform that works as a liaison between social media influencers and brands. With more than 26,000 influencers across 373 cities, it has the country’s most influential bloggers on one platform who have an overall reach of 60 million followers.

The platform enables brands to connect to bloggers, YouTubers, campus ambassadors and celebrity influencers across a variety of categories including fashion, beauty, decor, tech, food, travel, lifestyle and parenting. A tech-enabled platform, Plixxo enables brands to reach a wider audience for their messaging and track influencer-led marketing campaigns in real time.

Within a year of its inception, Plixxo has become an ideal go-to platform for all the upcoming and established influencers in India. It has successfully helped brands like Ajio, Cadbury, Amway, Puma, Chandon, Oppo, Honor and many more brands in creating engaging campaigns and reaching a wider audience.